Become the source the press cites and AI answers trust.
We turn your market's data into a story journalists want to cover. You get at least 8 editorial links from major publications within 8 weeks, or we keep working for free. One campaign. One flat price. Nothing paid for.
- 01Editorial coverage, not paid placements. Publishers know the difference. So does Google.
- 02A number in the contract: 8 links from DR 50+ publications, or we keep going at no cost.
- 03One flat price. No retainer, no publisher fees, no add-ons.
$4,000 per campaign. Paid once. Kickoff within 2 business days.
…according to new data from Your Brand.
…according to new data from Your Brand.
…according to new data from Your Brand.
Every week, journalists cite someone in your market. Right now, it is not you.
You already know editorial coverage is what builds authority, in Google and now in AI answers. The problem is how it is sold.
Retainer agencies
$5,000 to $15,000 a month, three-month minimums, and a contract that promises hours, not outcomes. If the campaign lands short, the invoice is the same.
Link sellers and paid mentions
Cheap because they are exactly what they look like: your name inserted into someone else's article, for a fee. Publishers know. Google knows. And there is no story for anyone to cite.
Doing it yourself
A data analyst, a designer, a PR writer and a live journalist list, for two months. Then you find out whether it worked.
So most brands choose between a big invoice with no number attached, and a number with a big risk attached. Statwright exists to give you the number without the risk.
Journalists do not cover companies. They cover stories.
Original data is the one thing your brand can create that is a story by itself. A ranking. A map. A number nobody had before.
When a journalist writes it up, they cite the source. That citation is an editorial link from a publication that would never sell one.
One study, pitched to hundreds of journalists across beats and regions, becomes many placements. Not one.
And because the result is countable, links, domains, DR, it can be guaranteed. So we guarantee it.
One story. Two places your buyers now look.
Links from DR 50+ publications are the ones that move rankings. They are editorial, they are relevant, and they cannot be bought. Every campaign is guaranteed to earn at least 8.
ChatGPT, Perplexity, Gemini and Google's AI answers decide which brands to name by reading third-party sources, mostly news. When your data is the story, you are named as the source inside the exact articles those systems read.
Paid mentions insert your name into someone else's article. A data campaign makes you the reason the article exists.
Your final report shows where the story appears in AI answers. The guarantee is on the links.
From kickoff to coverage in 8 weeks.
Pick the story
A 45-minute kickoff call, then three validated angles within 5 business days. Each one is checked for news value, defensibility, saturation and fit before you see it. You pick one.
We build it
Data collected and analysed. Methodology written so it survives a fact-check. Campaign page designed: a map, an index, a ranking, whichever the story needs. Press release, findings sheet and quotes done. You approve, publish one page on your domain, and you are finished.
We pitch it
A media list built for this story from journalists who covered the topic in the last 90 days, not a database export. Pitches written per segment. Follow-ups, exclusives, and journalist questions handled by us. A weekly note in your inbox, and a final report with every link, its DR, and where the story shows up in AI answers.
Stories we have built.
See all case studiesA 27-state map of age-verification laws, paired with the VPN search spike each law triggered.
Which data brokers deny the most deletion requests, state by state, built from the California broker registry.
A state-by-state map of workplace homicides built from federal labour data.
[One-line description of the campaign.]
What $4,000 buys, compared.
| Criteria | Statwright | PR agency retainer | Paid mentions and link sellers | In-house |
|---|---|---|---|---|
| Price | $4,000 per campaign | $5,000 to $15,000 per month | $100 to $600 per link plus fees | Salaries and tools |
| Outcome in the contract | 8 links from DR 50+ sites, guaranteed | Activity and hours | Placements, not coverage | None |
| Links are editorial | Yes, always | Yes | No | Depends |
| Your brand named as the source | Yes | Sometimes | No | Depends |
| Commitment | One campaign | 3 to 12 months | Ongoing | Ongoing |
| Your time | One call, two approvals | Weekly meetings | Reviewing placements | All of it |
The guarantee, in plain words.
Every campaign earns at least 8 links from DR 50+ websites within 8 weeks of kickoff. If it has not, we keep working on it at no extra cost until it has.
A live link to your site, on a domain with an Ahrefs Domain Rating of 50 or higher, placed inside an article by the journalist who wrote it. DR 50+ means established publications, not blogs. One link per domain. Follow and nofollow both count; the report shows the split.
A specific publication or a specific anchor text. Journalists write their own stories. What we control is how many domains cover yours, and how strong they are. That is what we guarantee.
One price. It is on the page.
Everything listed is included. Nothing billed monthly. No publisher fee at the end.
- Three validated campaign angles. You pick one.
- Data, analysis and a written methodology.
- A designed campaign page, ready for your domain.
- Press release, findings sheet and quotes.
- A media list built for this story.
- Outreach, follow-ups and journalist Q&A.
- Weekly updates and a final coverage report.
- 4 weeks of monitoring after the campaign closes.
Who this is for. And who it is not.
SaaS, fintech, cybersecurity and privacy, ecommerce, real estate, travel, and health and wellness brands with a live website and someone who owns growth.
Sites with no real product behind them. Industries the press will not link to. Anyone who needs exact anchor text, a named publication, or dofollow-only counts. We would rather say no now than fall short later.
Built by someone who has been on your side of the table.
Statwright is run by [Founder name], nine years in SEO, [in-house SEO lead at a consumer privacy brand], and the person who built the campaign system behind every story on this page. Small team. One process. Every campaign runs through the same funnel, which is the only reason a guarantee like this is possible.
More about StatwrightQuestions, answered.
Will the links be relevant to my industry?
Yes. Every angle is built from your market's data, and the media list is built per story from journalists who covered that topic in the last 90 days. The case studies show the actual publications.
What if the story does not land?
That is what the guarantee is for. Every angle goes through a fixed validation check before we build it, and if a campaign is short of 8 links at week 8, we keep working at no cost until it gets there.
Is this safe for SEO?
It is the safest link you can earn. Nothing is paid, nothing is exchanged, and the link is placed by a journalist inside editorial content. This is the kind of link Google's own guidelines describe as the one worth having.
Why is it cheaper than an agency?
Because it is one campaign, not a retainer, and because the process is productised. Same funnel, same tools, same reporting every time. You are not paying for account management or strategy decks.
Why is it more expensive than buying links?
Because these are not those. Eight DR 50+ editorial links from real publications cannot be bought at any price, and the coverage carries your brand, your data and your story into the sources AI assistants read.
How long does it take?
Three angles within 5 business days. Campaign page live by week 4. Coverage by week 8.
What do you need from us?
One contact who can approve within 3 business days, and a place to publish one page on your domain. We supply the page.
Can we choose the publications?
No. We pick the story and the journalists; the journalists pick the stories they run. What we control is the number and strength of the domains, which is what we guarantee.
Do nofollow links count?
Yes, and we report the split. Publishers set the attribute. A nofollow link on a major publication still carries your brand, your story and the citation.
Does it help with AI search?
Yes, and it is the same coverage doing the work. AI assistants pick which brands to name from third-party sources, mostly news. A data campaign puts your brand in those articles as the source. We report where your story shows up in AI answers; the guarantee itself stays on the links.
This month, the press will cite someone in your market. Make it you.
One campaign. Eight weeks. Eight links from major publications, or we keep working for free.